The Illusory Truth Effect: Hasher, Goldstein and Toppino’s 1977 Discovery That Mere Repetition Makes a Claim Feel True, and Why the Long-Term Equity Investor Must Not Mistake a Familiar Story for Verified Fact

cover illusory truth effect hasher goldstein toppino 1977

This essay is for Manish Goel Plus members.

Join to unlock all 254 premium essays — the complete NorthPath archive plus every new daily edition. €15/month or €150/year. The latest Letter is always free.

🔒 254 ESSAYS IN THE ARCHIVE — AND COUNTING

Subscribe to read →

Already a member? Sign in